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Such sites earn revenue from a mix of advertising and sale of additional options.

Members can constrain their interactions to the online space, or they can arrange a date to meet in person.Some sites are completely free and depend on advertising for revenue.Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.Most services also encourage members to add photos or videos to their profile.Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.

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